1stBRAND - 2ndBRAND - 3rdBRAND

DEMIA e DEMIAfirst sono marchi di moda che traggono ispirazione dalla strada, dalla musica, da tutto ciò che è contemporaneo ma anche dal vintage e dagli abiti di seconda mano. E si traducono in uno stile di vita personale, che va oltre le divisioni e gli schemi precostituiti. La moda DEMIA è un’affermazione di libertà, l’espressione più vera e compiuta di una contemporaneità quanto mai metropolitana, vissuta e rielaborata in modo trasgressivo e informale. DEMIA è particolarmente amata dai trend-setter e da tutti coloro che sono alla ricerca di una moda libera, ironica e irriverente.

DEMIAgold è l’espressione di un sogno:un luxury brand che si distingue per l’originalità delle sue creazioni. Uno stile inconfondibile, espressione di un lusso non convenzionale.





COOMING SOON!!!!
fashion magazine with DEMIAgold

DEMIA in SECOND LIFE !!!!!!!

DEMIA in Armani's store.

DEMIApublicité

INTRO.

w y s i w y g ----- WHAT YOU SEE IS WHAT YOU GET!!!!!!

K N I T T E D - G O O D S ! ! ! !

knitted D E M I A


Knitted Sweetheart

Knitted Ice-cream

disegno tecnico in vettoriale

ONE design - TWO collections

S/S 2008


A/W 08/09



- Taglio classico per la CAMICIA in cotone. Colletto leggermente montante, lunga abbottonatura
- GIACCA lunga, diritta, con maniche senza risvolto al polso, priva di bottoni
- SHORT a quadri con piega interna sul davanti e tasche laterali

..what? DIFFERENT COPY!!!!H A V E - F U N!!!!!

MIXING AND MATCHING, COMBINING CURRENT TRENDS AND TIMELESS CLASSICS, BLENDING SPORTSWEAR AND 2ND-HAND CLOTHES.HAVING FUN WITH FASHION!!!!!!

David LaChapelle is a photographer and director
who works in the fields of fashion, advertising, and fine art photography,
and is noted for his surreal, unique and often humorous style.
Known to be major player in the fashion photography world.





Never before seen.
This is the first Ryan Phillipe's first role. Ryan was discovered by David LaChapelle in dinner. David LaChapelle's first video work ever. This is from the hidden Armani vault. Featuring superstar Amanda Lepore in her first video with LaChapelle.

IN THE WHITE

C'EST CHIC !!!

SPEC!AL P!NK

DESIGN

CONCEPT - Futuristic clothes lend an interesting effect to all of our retro and vintage inspired classic looks. Shiny fabrics and interesting shapes make cool contrasts to the refined and slimmed-down looks we’re already wearing. With futuristic fashion, we are giving our wardrobes a new touch that hasn’t been done before.




CLIENT






CLOTH - Before you start imagining rather wild clothing, futuristic fashion doesn’t have to be so far out. Modern lines and daring new looks can all contribute to futuristic clothes trends. Bright, day-glo colors, new and interesting fabrics, and innovative cuts all have a touch of high modern style.






CLOTHES - More important are attitudes, moods and statements. That's why art, music, performance, images and words have an important role in whole package. Together with the clothes, those elements sum up, or rather clarify the kind of world DEMIA.GOLD wants to project.




SEAM

COCO CHANEL, un eroina.

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Luxury must be comfortable, otherwise it is not luxury.

Fashion has become a joke. The designers have forgotten that there are women inside the dresses. Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape.

Fashion is architecture: it is a matter of proportions.

Fashion is made to become unfashionable.

A fashion that does not reach the streets is not a fashion.